With SECONDVINTAGE, Hanau expands its pop-up offering with a fashionable gem where unique favorite pieces are presented to young and old.
Noah is just 19 years old and has long since made a name for himself beyond the region with the sale of sustainable vintage clothing. His online shop is so successful that he will finally present "used fashion" for all genders and ages live in a pop-up store in the heart of Hanau. The secret behind SECONDVINTAGE may lie in the selection of clothing: this is not about old, worn-out or simply cheap clothes, but about selected, high-quality diverse outfits that simply last forever and will still bring joy in twenty years. These are original labels from the 1960s to 90s that are celebrated here. When buying these clothes produced and worn decades ago, the environment is also significantly relieved and the fast fashion trend is halted. This hits the zeitgeist, changes consumer behavior, sharpens awareness - and looks absolutely fresh!
